Dream11 partners with seven IPL franchisees
Leading fantasy gaming company Dream11 has that it has signed up seven cricket stars and partnered with seven of th🦂e eight Indian Premieꦐr League (IPL) franchisees as part of its multi-channel marketing campaign.
The seven IPL teams associated with Dream⭕11 are Mumbai Indians, Chennai Super Kings, Kolkata Knight 𓆏Riders, Sunrisers Hyderabad, Delhi Capitals, Rajasthan Royals and Kings XI Punjab.
The company also stated that it has signed up popular cricketers Jasprit Bumrah, Rishabh Pant, Dinesh Karthik, AB de Villiers, Rashid Khan, Ajinkya Rahane and Ravichandra⛎n Ashwin to endorse their product. Apart from these cricketers, former Indian captain Mahendra Singh Dhoni already🤪 endorses the fantasy gaming company.
Commenting on the announcement, Vikrant Mudaliar, Chief Marketing Officer (CMO) of Dream11 noted, “This IPL season, we have come out with a holistic approach to our marketing campaign that comprises of brand advertising films 🎐along with product led content on several platforms. The newly signed cricket stars along with our deals with the IPL franchise te꧒ams means that we are bringing alive the IPL experience in a unique way for Dream11 fans.”
The team logos and player images will make appearances in the Dream11 prod﷽uct and also be featured in product-based advertising on TV and digital platforms.
Dream11 recentl🌳y announced that it had inked a deal with BCCI to be the official fantasy gaming 𝕴partner of IPL for four years.
Apart from IPL, Dream11 als♑o has also officially tied up with the , National Basketball Association (NBA), , Pro Kabaddi League (PKL), and International Hockey Federatio🐷n (FIH).
Other fantasy sporꦦts platforms have also joined the bandwagon to signup prominent cricketers as celebrity endorsers. Recently, Halaplay signed up all rounders Hardik and Krunal Pandya ꦡas their brand ambassadors, while Fanmojo managed to onboard opening batsman Prithvi Shaw and Fantain signed up Suresh Raina.
Times Group-backed Cricplay that former India batsman and Bharatiya Janata Par🌸ty (BJP﷽) leader Gautam Gambhir has agreed to endorse their free to play fantasy platform and prediction game.
