Mobile Premꦇier League (MPL) and Cricket Ireland have announced th𓃲at MPL has agreed to sponsor the Ireland men's cricket team's shirts for the upcoming ODI series against England.
MPL has reached a deal with Cricket Ireland and ITW Consulting which will see the mobile gaming and esports platform's logo appear on the shir💯t alongside co-sponsoꩵr Skoda, the car manufacturer.
The three-day ODI series starts on July 30 and conclud𒉰es on August🐭 4.
Sai Srinivas, co-founder and chief executive officer of MPL, said: "As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men's cricket team w📖hen they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly."
Dennis Cousins, commercial director of Cricket Ireland, said: "This deal is a testament to the growing strength and profile of the Cricket Ireland 𝓰brand globally, and has already attracted two brand associations in MPL and SKODA that will add weight to our reputation in the sp𓃲orts market.
MPL is also co-presenting sponso🌟r for the broadcast of the England vs West Indies Test series running now.
The gaming giant has boomed under the lockdown, with their brand-search increasing 10 times between March and June, and new-user acquisition-per-day up three tim💝es during the same period.
The firm recently released its 'Har Ga꧃me Mein Jeeto' campa💞ign starring Virat Kohli, which seeks to reinforce MPL's brand messaging as a one-stoꦍp-shop gaming platform for users.